Shahar Ashkenazi.
Technical Project Manager
- Managing an enterprise platform: 1 to 7 enterprise clients, 15 to 445+ active superusers, 85 to 2,300+ active users, 400 to 1,100 records processed daily.
- Leading 3 parallel software projects and managing a cross-functional team of 5 developers from planning to production.
- Leveraging AI tools such as Claude Code, Cursor, and ChatGPT to accelerate product delivery, technical planning, and software development.
01 / Projects
Personal projects
Case study · 01
HeadUp
A mobile wellness product that detects unhealthy smartphone posture in real time using phone sensors and delivers haptic feedback to build better habits - built end-to-end, then pivoted from B2C to B2B.
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Overview
- Detects "Text Neck" via phone IMU sensors in real time
- Haptic nudge when bad posture detected - no popup, no sound
- Built in Cherry Seed accelerator, pivoted B2C → B2B after market validation
Role & Ownership
- Solo PM + Android developer
- Owned everything: strategy, build, sensors, haptics, pitch, validation
Product Vision
- Smartphone already knows its orientation - use it
- B2C showed low willingness to pay → repositioned as B2B employee wellness tool
- Same tech, different buyer: HR teams vs. individuals
System Design
- Android Foreground Service - OS can't kill it
- IMU reads device tilt continuously
- Bad posture → haptic pattern via Vibrator API
- No backend required - runs entirely on-device
Tech Stack
Android Studio · Kotlin · Foreground Services · IMU Sensors · Haptic API · Vercel
Key Decisions
- Foreground Service - keeps detection alive under memory pressure
- Haptic-first - felt, not seen. Zero flow interruption
- Sensor-only - no camera, no mic, no location. Privacy by design
- B2B pivot - enterprise wellness budgets are real, consumer isn't
Problems I Solved
- IMU data is noisy - calibrated thresholds to distinguish bad posture from walking, lying down, pockets
- Battery drain - tuned polling intervals for 8hr+ continuous use without impact
- Android kills background processes - solved with Foreground Service + wakelock management
- Permissions denied by default - handled battery exemptions, notifications across Android versions
- Too much feedback = uninstall. Too little = no behavior change - found the right cadence through user testing
- B2C showed low willingness to pay - pivoted to B2B enterprise wellness. Same tech, different buyer
02 / Experience
Where I've worked
CurrentOct 2024 - Present
Technical Project Manager
Target Systems · Tel Aviv
Lead a cross-functional development team end-to-end, owning the path from spec to production release.
- Grew the platform's enterprise client base from 1 to 7, scaling to 445+ active superusers and 2,300+ active users on the system.
- Own sprint planning, specs, QA, and release for a team of 5 developers across 3 parallel projects.
- Design system integration architecture and API contracts handling 1,100+ records processed daily between internal platforms and third-party vendors.
- Drive technical discovery - translating enterprise client requirements into scoped, actionable delivery plans.
- Leverage AI tools such as Claude Code, Cursor, and ChatGPT to accelerate product delivery, technical planning, and software development.
Jun 2021 - Jun 2022
Project Manager
Comax ERP
- Led client discovery sessions, analyzed business requirements, and translated them into functional requirements and implementation plans for ERP projects.
- Managed customer implementation processes, coordinating between clients and cross-functional teams to ensure successful project delivery.
2016 - 2019
Commando Squad Commander
Duvdevan Unit · Israel Defense Forces
Commanded a 25-soldier squad through complex operational missions - planning under uncertainty, making the call with incomplete information, and owning outcomes with zero room for a second attempt. Trained and developed soldiers, building execution standards under demanding conditions.
03 / Skills
Skills & Tools
AI & Product
- Claude Code
- Cursor
- Notion
- Figma
Engineering
- REST APIs
- System Integrations
- Firebase
- Git
- Postman
Execution
- Jira
- Agile Delivery
- Confluence
04 / Contact
Get in touch
Open to product opportunities
Emailashkenazi1997@gmail.com↗LinkedInshahar-ashkenazi-pmo↗Phone+972 54-215-6321↗WhatsAppChat with me↗
Off the clock: training for a half marathon, drives manual because automatic feels like cheating.